seo-online-marketing.org

SEO, SEM, Google Analytics, Google Adsense, Google Adwords and Online Marketing

SEO-Search-Engine-Optimization-History

1. Definition SEO (Search Engine Optimization)

SEO (Search Engine Optimization) is to redesign or develope new website in the direction of the search engines. The goal of the SEO (Search Engine Optimization) is it, to be found after requested keywords in the top position of the Google-Ranking, which you will see at the end of the successful position in the google results.[1]

There are few groups of companies and some webdesigners which offer SEO (Search engine optimization). The cost of SEO (Search engine optimization) could be under 100$ till to few thousands dollar it depends on the keyword and how strong the competitive website are and how the website is optimise.[2]

1.1 History of the Search engine

The first search engine was created in the University of McGill Montreal in 1990 and was called Archie. Their task was it to search in all FTP-directory after the desired concept, like for example in file name and index name.  The problem of the search engine existed however therein that it counted, although it from 1992 to most used Internet-services, no texts search could, but rather solely files and file.  This was also the reason why it was meaningless for the usual Internet-user, however only user from the university area used it.

The Gopher Software were developed in 1991, their task was it to build a network for the University of Minnesota. Gopher Software cataloged the directory with the help of an user interface and search with the instruction AND, OR and NOT in the amount of data. After that more spider and webcrawler-system become developed, which list the websites in the constantly increased internet.

Lycos start 1994 with the search engine, which search after Keywords and words frequency in documents.[3]

1.1.1 History of the Search Engine Google

At the Stanford University, 1995 of both information technology student met themselves Sergey Brin and Larry page.  Those developed the search engine by the name of BackRub that examines that to the left of a web page and determines therefore the importance of that this. [4] About three years later, on the 7 September 1998, established it then by means of a starting capital of approximately 810,000 €, and that it mainly of members of the family, friends and above all the co-founder of Sun Microsystems Andreas of Bechtolsheim received, the firm Google inc. 

Google indicated already in February 1999 over 500,000 search queries per day in its office in Palo Alto.  The search queries increased sixfold themselves after the collaboration with AOL and netscape and this already in September the same year.  Googles concluded on the 21 September 1999 its test phase and removed the betas – status. 

In June 2000 indicated Googles more than a billion sides in the Google index and became therefore the market leader under the search engines.  Google expanded the years following on that its dominance, numbers of visitors and revenues steadily, this resulted usually by up purchases of other IT – business.  Through it Google strengthened its market position and expanded permanently its product range at offer, such as for example Google mail, Googlemap, Youtube and so further. [5]

Comscore mark research enterprising maintained that in March this year Google for the first time more numbers of visitors than Microsoft indicate becomes and put the preceding year, with a growth of 13%, to whereby Microsoft grew only by 4%.  Although the numbers of visitors not very strongly from one another deviate could Google with 1 million visitors more Microsoft strike.  Google owed this success the up purchase of the so popular and popular video portal Youtube. [6]

1.1.2 History of the Search Engine Yahoo

Yahoo did not begin separate established have 1994 as a search engine as a Web catalogue of which of both student David Filo and Jerry Yang at the Stanford university in a trailer.  The idea was to be generated it an index, which lists the favourite websites of both student.  As the web page began to become tangled, caught to categorize it at this.  The web page was named would widen originally "Jerry’s it Guide to the world Web" and was changed first later in Yahoo.  As the name of the web page, Yahoo, was certain emerged, as well as the improved survey and structure, indicated the web page more and more visitor. 

The starting shot for your success began contacted became however first 1995 as it by Marc of Andreesen, a collaboration with netscape. 

In the same year, the business Yahoo was established, was enabled this thanks to the money of the risk investor Sequoia Capital.  Thereupon a competent management team was inserted is also successfully arrive into the business Yahoo in order to be able to go in the year following on that at the stock exchange, this Yahoo. 

To the same time, several competitive search engines emerged wanted that this new and hartumkämpften technology market for itself profits. 

This appeared also in the Aufkäufen of several search engine operators, such as for example Inktomi, AltaVista, Overture and Alltheweb, through Yahoo in the year 2003.[7]

1.1.3 History of the Search Engine MSN

Microsoft established used became 1995 MSN, which as pure Internet service provider was planned, however the Guide of an Internet user.  Outside of the USA, MSN was hardly successful.  This changed successfully won however as Microsoft against the browser competitor netscape.  In the end all MSN integrated by the Windowsbetriebsystem had contributed became suddenly on your home of the Internet Explorer, what very in addition the MSN very well known and separate this not only in the USA worldwide. 

A small difference to the other services of the search engine operators exists however, and to be sure MSN had no own search service for years, but rather the search results of other search engine bidders received.  This happened yet until recently.  In spite of all that, it did not create Microsoft with MSN to place a world-famous sign on the legs, like for example Amazon or Google. 

In the mean time Microsoft MSN has an own search service with own search engine and ca.  5 billions of web pages in the index. 

MSN belongs to the Internet portals largest popular worldwide next to Yahoo and offers many services on how its enamel service successfully implemented worldwide proves Hotmail. [8]

1.2 Meta search engine 

A Meta search engine is a listing and aggregation of linked information which are not made available by the search engine operators e.g. Google, Yahoo and further. 

These data or information are selected of the search engine operators after certain criteria, are for example after subjects that of general interest or current messages and headline.  For these reasons, only 1/3 of the world become would widen grasped Web. [9] 

1.2.1 Field of application 

The Meta search engine come first to the use if special information needs are available (special search queries after books, automobile´s, etc.).  The meaning of these Meta search engine increases permanently because here much can be gone in more on the information needs of the user.  Meta search engine offer have an information service for certain user groups the interests in this specialty. [10]

1.3 Explanation of the functional methods of the search engines 

The function principle is identical in all search engines.  First of all the information of a web page is loaded down.  This task is received of the Webcrawler-system, that like an Internet surfer the entire information gathers.  Subsequently the gathered information will index and made available the Query server as a query module the users of the respective search engine (Google, Yahoo, MSN, etc.).  The users see gathered then the search results that of the Webcrawler-system and allocated of index as a schematically structured index. [11]

1.3.1 Google functional method 

That follow from results Google out of the inclusion of that to the left into the calculation of the Rankings.  For the more popular a web page is, is linked the more frequent you.  After this principle, the Pagerank-algorithm became of Larry page, the Google co-founder, invented that the quality of the search results in Google around a multiple improved. [12]

1.3.2 Yahoo functional method 

The Yahoo slurp (Yahoo Crawler) uses the left popularity algorithm on the same type and manner such as Google, however a small difference to it exists, and to be sure the Yahoo slurp has no Pagerank such as Google, nevertheless it is more frequently at the Crawl sometimes even more steadily than the GoogleBot. [13]  

1.3.3 problems in the analysis of a search engine 

The secrecy principle of the large search engines represents itself as one of the largest problems because the analysis impedes itself through it around a multiple and becomes it only evident if one sees its side in the result editions of the search engine operators of Google or Yahoo indexed.   

The reason for the secrecy principle is probable that the danger is to largely and the competitors could have insights into the system or draft of the search engine operators. 

1.4 Document winning with the Webcrawler-system

The Webcrawler-system is responsible for the data procurement and the update of the procured data.  It serves so to speak as an interface to the WWW and comprises three types of modules. 

 1. Protocol module

The protocol module stands as a client in direct contact to the servers of the WWW and is so to speak the interface between WWW and the Crawler. 

 2. Processing module

They are responsible for the processing and storage of the newly arrived data / information.  These are processed through the Scheduler and Storeserver whereby the Storeserver can be been also yet among the protocol modules, because it receives partially the analysis of the HTTP-data. 

 3. Data save module

To the data storage modules, the depot (Repository) and the document index (Document index ).[14]

1.4.1 Document index 

The document index contains information in the database to every document.  This results by means of the marking of an identification feature, which is designated in the short letter manner also as a DocID.  The DocID helps discarded become in the sorting of the documents after which it according to the row.  The goal of the document status in the document index is, to save if possible much place for the depot (Repository).  The document status reviewed in the document index whether these URLS is already available or not and works therefore very efficiently and automates. [15] 

The Checksumme serves work off solely in addition tasks more efficiently and is calculated by means of an algorithm.  It possesses the advantage that it should impede the produced code out of a character string of figures and letter.   

A far well known checksumm calculations is the MD5 – algorithm, however the search engine operators use developed one even algorithm.  That itself developed serves algorithm of the search engine operators solely in addition in order to be able to compare two different documents.  If one has the same checksumm for 2 documents, it concerns too usually the same document. 

The document index contains for example static data such as

Type

Time stamp

Side title

Data out of the robot. txt and/or the robot - Meta – day

Status information over the server

Host name and IP - address of the host

The IP – address is required in addition in order quickly to be able to determine the goal person in illegal offences against the law.  The document index it grasps gives grasp all URL's on the Internet, however different ways to that the URL, this can automated or through the registration of the authors over the Web interface result.  Document index is designated also as an URL-database of a search engine operator. [16]

!!!Website is still under construction, please be patient!!!!!!!!!!!!!!!!!!

SEO-ONLINE-MARKETING.ORG